Movebooth
Real-time media booth app tripling throughput and boosting guest engagement 45 %.
The Story
From 2017–2019, I led development of Movebooth's cross-platform React Native app and backend infrastructure, delivering a turnkey media booth solution that empowered brands to instantly generate and share animated GIFs, story-style videos, and high-resolution stills. I migrated image-processing workflows to AWS Lambda with FFmpeg pipelines—tripling throughput and cutting processing time by 60%—built a Ruby on Rails backend for CRM data capture and CSV exports, and developed a React dashboard for remote branding controls and embedded marketing widgets. Finally, I integrated Twilio and WhatsApp APIs for reliable multi-channel distribution, extending delivery reach to 95%, slashing latency by 80%, and achieving a 97% NPS score across major deployments.
The Problems We Tackled
Every great solution begins with understanding the core challenges that need to be addressed.
Challenge 1
Delivering reliable, real-time capture and instant sharing of diverse media formats at high-volume events
Challenge 2
Migrating synchronous media processing to a scalable, serverless architecture without downtime
Challenge 3
Designing a flexible remote branding and marketing widget system for on-the-fly event customization
Challenge 4
Ensuring seamless CRM data capture and multi-channel distribution with sub-second delivery
How We Solved It
Strategic approaches and innovative solutions that transformed challenges into opportunities.
Solution 1
Developed a React Native app paired with on-device FFmpeg processing for efficient media capture
Solution 2
Migrated media pipelines to AWS Lambda functions triggered by S3 events, tripling throughput and reducing processing time by 60%
Solution 3
Built a Ruby on Rails backend with CSV export capabilities for CRM integration and a React dashboard for real-time branding updates
Solution 4
Integrated Twilio and WhatsApp APIs to automate SMS and chat delivery, slashing latency by 80% and extending reach to 95% of guests
The Outcome
Measurable impact and transformative results that exceeded expectations.
Impact & Results
Result 1
Boosted guest engagement by 45% and doubled real-time share rates
Result 2
Achieved a 3× increase in processing throughput and 60% reduction in average processing time
Result 3
Cut data-entry effort by 75% and accelerated campaign launches by 2 days
Result 4
Increased customization usage by 40% via remote branding controls
Result 5
Maintained 95% delivery reach with multi-channel distribution and 80% lower latency
Result 6
Recorded a 97% NPS customer satisfaction score across deployments
Ready to Explore More?
Dive deeper into the project or discover other innovative solutions.